The majority of company value resides outside it: in the minds of consumers, in what they think of us. What may be objectively true mostly doesn't matter. Zenel Batagelj, Partner
First Online Retailer of the Year Conference in Zagreb in partnership between Valicon and jeftinije.hrAccording to the number of online purchases (transactions) eBay is one of the biggest online stores for Croatian online buyers, even though it might not have a significant impact in regard to the value of the transactions. On average, the Croats buy products, which are 4-times less valuable than purchases made from domestic online sellers. Based on the results we can conclude that Croatia is facing a challenge, which is related to marketing online purchasing and widening of domestic online offer. This is the only way that domestic online sellers can change the trend to their advantage, i.e. achieve that the higher share of transactions are carried out in Croatia. ...more
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Valicon is a rapidly growing marketing consulting and research company, with a focus on South Eastern Europe. We have more than 10 years experience in market research, offering ad hoc research, consulting services, syndicated research and data collection.
We translate regional strategies to local markets and believe in long-term partnerships with our clients. Our advanced methodologies set us apart and our services add value to the business and brands of our clients.
Our articles and conference papers offer insights into the region and individual industries.